I have never aspired to sell the Santa fib to my kids. Other members of my extended family swing firmly in the opposite direction, going so far as to have gifts with labels saying "from Santa" under the tree.
“Having autonomy is one of the essential components of thriving kids. Being able to make decisions gives them confidence, and improves their self-esteem, logic, and reasoning, and helps them asses risk and reward without unnecessary pressure.” - Ariel Swift
Read it for solidarity. Read it for the research. Or read it to be current on the cultural phenomenon that is modern feminism. If you respect and care about even a single woman in your life that has helped you reach this point, just read it.